Regent's University London
Regent's University London

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Regent's University London Location

London

Regent's University London Regent's University London

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London

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Bloomsbury Fashion Scholarship
Scholarship Name Bloomsbury Fashion Scholarship
Academic Year 2019
Scholarship amount £4,000
Nationality Any
Scholarship Deadline 30 June 2019

Students on the MA International Fashion Marketing are eligible for a scholarship worth £4,000. The scholarship is offered in partnership with Bloomsbury Publishing Plc and also includes an internship and mentoring from Bloomsbury, plus access to a wealth of digital archive resources.

Students on the MA International Fashion Marketing are eligible for a scholarship worth £4,000. The scholarship is offered in partnership with Bloomsbury Publishing Plc and also includes an internship and mentoring from Bloomsbury, plus access to a wealth of digital archive resources.

Internal / external funding: External

Type of funding: Scholarship (September intake only)

Nationality: All nationalities

Amount: £4,000 towards fees for one standard programme duration

Level of study: Postgraduate

In accepting a scholarship from Regent’s University London, you will be required to sign up to our Scholars’ Charter. The Regent’s Scholars’ Charter sets out both the academic standards to which you will need to adhere and details the ambassadorial role you will take in order to raise the University’s profile.

In addition, you will be offered:

  • A summer internship working in the fashion books marketing department of Bloomsbury Visual Arts, part of Bloomsbury’s academic division
  • Regular mentoring from the marketing manager in Bloomsbury’s Visual Arts department
  • Free access to the award-winning Bloomsbury Fashion Central website
  • A leading role in fashion-related events at Regent’s

Our partners – Bloomsbury Publishing Plc

Bloomsbury is a leading publisher in the field of fashion. Bloomsbury offers over 235 titles in fashion, from cutting-edge academic reference and monographs written by leading scholars to accessible, student-friendly textbooks.

Bloomsbury covers a wide range of topics within both theoretical and applied fashion, as well as ground-breaking digital resources such as the multi-award-winning Berg Fashion Library, the new Bloomsbury Fashion Photography Archive and Fashion Central.

Apply

This scholarship is awarded through competition.

To apply, you must hold at least an upper second class (2:1) UK honours undergraduate degree (or its international equivalent from a recognised institution).

You must be holding an offer from Regent’s University London at the time the competition closes.

Please submit a 1,000 word essay on the following topic:

How can Bloomsbury enhance the marketing of its fashion publications?

Include in your report:

  • Suggestions about how the user journey on the Bloomsbury Publishing website can be improved
  • A SWOT analysis for Bloomsbury
  • Analysis of where Bloomsbury is placed in the market as a brand compared with its competitors
  • Analysis of how Bloomsbury has positioned itself against its competitors

The deadline for submissions is 17:00 (UK time) on 30 June 2019. We will not accept late entries. Shortlisted applicants will be asked to deliver a presentation based on their report.

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