This talk will give you a flavour of what learning is like at Regent’s University London. The topic explores the idea of branding being a game changer - whether that’s for a business, product, experience, country or even you, as you start to build your professional reputation.
Regent’s is a cosmopolitan university, based in London's royal Regent’s Park. Set in the heart of the UK’s vibrant capital, Regent’s is a superb place in which to live and study, just minutes away from all that this world-class city has to offer.
Being at university is about more than securing an academic education. It is an opportunity to learn who you are and what you can become. Regent’s offers an education, a location and a university experience like no other. You will discover the freedom to explore your interests and abilities in a supportive, personal environment, creating a pathway tailored to your future. Our practical industry-led degrees enable you to flourish as an individual, a professional and a global citizen.
Professor of Brand Strategy & Culture, Jonathan Wilson, has spent over 20 years in industry and academia, specialising in what he calls the ABCDs of Business and Culture: Advertising, Branding, Communications, and Digital.
He started his career in 1998, spending 7 years working in media owner and client-side advertising management roles in London – ranging from sales, sponsorship, planning and buying, to events and PR. In 2005 he moved into marketing consultancy, professional training and academia – holding roles as a Lecturer, Senior Lecturer, Programme Director, Associate Professor, Associate Dean of Postgraduate Programmes, and finally Full-Professor.
Professor Wilson has published over 200 pieces of work and spoken at over 100 conferences across the globe. He has a BSc Chemistry degree from the Faculty of Life Sciences, MBA in Business from the Faculty of Art and Design, PhD in Branding from the Faculty of Business, and a DLitt in Halal from the Faculty of Humanities. Having graduated from 4 different faculties, Professor Wilson aims to champion the art of Science and the science of Art.
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