02 March 2020
Dr. David Atkinson of Keele University is to attend SI-UK London's forthcoming Business Studies Open Day on March 12th.
Dr. Atkinson has been a Senior Lecturer in strategic marketing at Keele since 2009 and helps deliver a range of undergraduate and postgraduate degrees. Dr. Atkinson comes from an industry background and his experience ranges from product development, market penetration, through to customer acquisition, retention strategies and managing relationships with suppliers. He also holds a PhD from Manchester Metropolitan University, a Diploma in Direct and Interactive Marketing from the Institute of Direct Marketing and an MSc by research in Strategic Management.
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