One of the most popular academic courses in the world, the marketing degree aims to equip students with the skills and knowledge of how to promote products and services to a target audience. It is about understanding the needs of various sets of customers to make strategic marketing plans for product or service distribution. A marketing person communicates with the target audience and persuades them to buy the products and services.
Marketing is considered as the heart and soul of any successful business. The better an organisation’s marketing team influence the products and services development, the more the chances of its success. Thus, a marketing manager should be an adept leader, communicator, data analyst, and problem-solver.
Marketing degree courses in the UK are accredited by top professional bodies, including Chartered Certified Accountants (ACCA), Chartered Management Institute (CMI), and AACSB International. They focus on fundamentals of marketing management, implementation & strategy, customer experience, retail marketing, and various other intrinsic aspects of modern marketing. Since communication is an integral part, these courses rely a lot on giving students practical hands-on experience.
Undergraduate marketing degrees in the UK generally last for three years. In the first year, students get acquainted with buyer behaviour, basic elements of marketing, and the global marketing environment. During the second year of study, you will learn various marketing tactics, including advertising and PR, and in the final year, you will advance your knowledge and skills in marketing analytics, planning, and communication strategies.
Most postgraduate degrees are one or two years long and intend to make students industry-ready. It covers different topics, from quantitative marketing research to integrated marketing communications and advertising.
International students can expect to pay between £14,500 to £23,000 per academic year when studying a marketing degree in the UK. Elements that affect international tuition fees include location, ranking and global reputation.
Lancaster University’s Marketing BSc (Hons) degree, which is the number one ranked marketing course in the UK, will cost EU and overseas students £22,650 per year. The University of Derby Marketing BA (Hons), however, ranked 3rd in the UK, is only £14,900 per year. Below are the UK's top five marketing programmes and their international fees.
University of Stirling
University of Derby
University of Southampton
City, University of London
A bachelor's degree in Marketing in the UK provides a strong foundation in the field by establishing a common junction of essential knowledge and skills. The programme focuses on key issues faced by marketing and business professionals. Along with the historical trends, you will understand modern perspectives on marketing as a subject and its inalienable impacts on businesses, industries, and society. During the BA/BSc Marketing programme, students study the foundations of business, brands, and marketing, while understanding contemporary consumer behaviour and global marketing issues.
A master’s degree in marketing-related fields teaches you about modern developments in marketing management theory and practice. You will get an in-depth education in several important areas, including international marketing, strategies, and research. Cross-culture consumer psychology is an essential element of the programme, while you will explore possibilities in global supply chains. Students work on real-world marketing problems to be market-ready and have an experience in the professional world.
PhD Marketing courses are highly research-centric and focus on specialist areas, such as consumer behaviour, brand marketing, consumer culture, etc. UK universities offer research training seminars, workshops, and conferences for students to understand the ideal marketing environment comprehensively. The innovation-friendly programmes produce some of the finest minds in the marketing domain through detailed thesis, oral examination, and assessment practice.
A degree in marketing opens multiple doors to employment. Graduates can work in several industries, including business, manufacturing, marketing, and artificial intelligence. Some of the popular job opportunities after completing a marketing degree are:
The average salary for experienced marketing professionals in the UK is around £31,000 to £45,000 per year.
According to the Guardian University Guide 2023 Marketing subject rankings, the following five universities have the highest percentage of graduates who find graduate-level jobs or are in further study at a professional or higher education level within 15 months of graduation.
Please note that entry requirements for marketing degrees vary at each UK university, but generally, students will need the following:
To learn more about the best Marketing degrees in the UK, find details on the top ten ranking Marketing universities in the Guardian University Guide 2023 below:
Along with the basic marketing principles and practices, you will study other related and essential subjects, like business and management, finance, and digital marketing, as well as psychology, market research, and communications.
Typically, marketing degrees take three to four years at the bachelor’s level, while post-graduate degrees last for one to two years.
To make a successful career in marketing, you first need to choose an area of specialisation. Then, choose a related course at the university of your choice. After graduating, you will have a lot of career opportunities to choose from.
Market researchers and analysts are in very high demand globally since they are the ones who understand consumers and their behaviour appropriately to create proper marketing strategies.
Some of the popular subjects in marketing are Marketing Management, Buyer Behaviour, Advertising, Marketing Research, Digital Marketing, Social Media Marketing, Strategic Product Management, etc.
Graduates with BBA in Marketing degree have wide-ranging scope in the professional world. They can work in various fields as marketing researchers, sales executives, email marketers, etc.
Employers in the marketing fields look for a range of skills, including better communication, advertising, leadership, strategy-making, social media, project management, etc.
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