What is Luxury Brand Management?
Luxury Brand Management is a postgraduate prorgramme which creates marketing, PR and management specialists in the areas of fashion, jewellery, hospitality, beauty, art and cosmetics. It is a course which has grown in popularity, especially in Europe, over the last decade, with many graduates going on to work in roles at large companies such as Vogue, Hermès and L'Oréal.
See: Marketing subject guide.
Careers in Luxury Brand Management
Graduates of a Masters in Luxury Brand Management can expect to find roles in marketing, PR, communications, analysis, brand manager and product manager.
Five Luxury Brand Management courses at UK universities
Birmingham City University offers a Luxury Brand Management MA which encourages students to look at how international retail strategies change and develop. Updated modules are coming soon to better tailor the course to changing industry demands.
Located at Glasgow’s London campus, the MBA in Luxury Brand Management programme lasts 16 months and is built around a growing demand for skilled managers with a thorough understanding of luxury brand management strategies and tools.
The University of Lincoln Business School offers an MSc in Marketing with Luxury Brands, which features modules on management of luxury, global marketing and digital marketing.
Regent's MA Luxury Brand Management is available in the January and September intakes and combines academic study with the practicalities of management. Modules include luxury brands and creativity, luxury marketing management and strategic management of a luxury business.
The University of Southampton offers an MA Luxury Brand Management at the Winchester School or Art. Students will gain a comprehensive grounding in luxury brand equity, portfolios, co-branding, brand extensions and the management of brand heritage.
Study Luxury Brand Management in the UK
For more information about postgraduate study in Luxury Brand Management, arrange a free consultation in London or Manchester today.